Is Keedo a South African brand?
Who are we? Keedo is a trusted South African kids’ clothing brand, founded in 1993.
Who is the owner of Keedo?
Durban-based retail group Retailability has acquired South African children’s clothing brand Keedo from Cape Union Mart Group. Keedo joins Retailability’s stable of brands that includes Legit, Swagga, Beaver Canoe, Style and most recently Edgars, which it acquired in 2020.
What is the history of Keedo?
KEEDO Kids clothing store founder Nelia Annandale has enjoyed two decades of success in the retail industry after starting her clothing label by sewing clothes for her then infant twins in the spare room of her home. Today she owns 13 stores in South Africa and exports to countries as far as Europe.
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